EmmaWell (“EmmaWell”, “we”, or “us”) is committed to respecting the privacy of users of our Site and Service. This Privacy Policy (“Privacy Policy”) is intended to describe how EmmaWell collects, uses and discloses information in order to provide you with one or more services through www.emmawell.com, and our mobile applications (the “Site”) (collectively, the “Service”), and your rights in connection with that information.

The Service provides individuals accessing it with general information on health care and other general content pertaining to health and wellness topics, health and wellness education services, and access to wellness professionals and facilities offering their services via the Service (the “Practitioners”). This Privacy Policy applies to anyone accessing our Site or Service (collectively, “you”), including (a) casual visitors to our Site who do not sign up for an account (“Site Visitors”) and (b) individuals who have registered to use our Site or Service (“Registered Users”). This Privacy Policy is incorporated into our Terms of Use, as applicable, and your use of the Service and acceptance of the Terms of Use constitutes acceptance of this Privacy Policy and consent to uses and disclosures of your information as described herein. Terms used in this Privacy Policy that have been previously defined will have the same meanings as provided in our Terms of Use, as applicable. As with our Terms of Use, we may make changes to this Privacy Policy at any time.  If we make any changes to our Privacy Policy, we will post the revised Privacy Policy to the Site and update the “Last Updated” date of the Privacy Policy.

Certain Practitioners who may provide you with health care services through www.emmawell.com may be subject to the Health Insurance Portability and Accountability Act (“HIPAA”).  As such, access to, use and disclosure of your information by or to a Practitioner may be subject to a Practitioner’s “HIPAA Notice of Privacy Practices”.  If applicable to your Service, a Practitioner’s HIPAA Notice of Privacy Practices will be made available to you at the time of the Service. The HIPAA Notice of Privacy Practices will describe how that Practitioner may use and disclose your information in accordance with HIPAA. 

Please note that certain rights, requirements, and disclosures in this Privacy Policy may be subject to exemption or otherwise may not apply to you based, for example, on applicable law or regulations.

1. INFORMATION WE COLLECT

As described in this Privacy Policy, we may collect certain Personal Data from or about you in connection with your use of, or your submissions to, the Site and the provision of the Service. You are not required to provide all Personal Data identified in this Privacy Policy; however, please be advised that if you do not provide the Personal Data requested, we may be unable to provide some or all of the Services to you.

1.1 Categories of Personal Data

“Personal Data,” for purposes of this Privacy Policy, generally includes information that may be used to identify you. We may collect the following categories of Personal Data:

1.2 Special Categories of Personal Data. 

Certain categories of Personal Data may be subject to additional protections under applicable state or federal laws (“Special Categories”). We generally do not require you to submit Special Categories of Personal Data in order to visit our Site. However, as our Service provides general information on health care and other general content pertaining to health and wellness topics, we may need to collect certain Special Categories of Personal Data, such as individually identifiable health information, in order to provide the Service. We will comply with applicable laws when collecting, using and disclosing such Special Categories.

1.3 Precise Location Data. 

As set forth in the chart above, we may collect certain location data about you, such as to connect you with Practitioners in your area. We may obtain information regarding your location or the location of your device through which you access our Service. For example, we collect general location data when you provide us with your zip code. In addition, if you use our mobile applications, our Service may obtain precise information about the location of your device with your express consent. Once you have consented to the collection of the precise location of your device, you may revoke this consent by managing your location services preferences through the settings of your device.

1.4 Cookies and Similar Technologies. 

We may collect certain Personal Data using cookies and other technologies, such as web beacons, device IDs, geolocation, HTML5 local storage, Flash cookies, and IP addresses, as described further in this Privacy Policy. We specifically use browser cookies for different purposes, including cookies that are strictly necessary for functionality and cookies that are used for personalization, performance/analytics, and advertising. When you visit the Site, we may also automatically collect certain data about your device, including information about your web browser, IP address, time zone, language preferences, and information regarding your device and browser, including device identifiers. Additionally, as you browse the Site, we may collect information about the individual web pages or services that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. Our “Use of Cookies and Similar Technologies” section contains more information and options to control or opt-out of certain data collection or uses related to cookies and similar technologies.

1.5 De-identified and Anonymous Data. 

We may create de-identified or anonymous data from Personal Data by removing any data components (such as your name, email address, or linkable tracking ID) that makes the data personally identifiable to you or through obfuscation or through other means. For example, we may use de-identified or anonymized data for product or business research and development pursuant to applicable law. Our use of de-identified or anonymized data is not subject to this Privacy Policy. Once de-identified or anonymized, this data is no longer considered Personal Data.

2. SOURCES OF INFORMATION AND PURPOSES OF COLLECTION

The following is intended to describe the various sources through which we may collect Personal Data and the purposes for which we collect it:

2.1 Sources of Personal Data: 

2.2 Purpose and Use of Personal Data Collection

We collect and use the sources and types of Personal Data as described above in order to operate the Site and perform the Service. This includes the following activities: 

3. USE OF COOKIES AND SIMILAR TECHNOLOGIES

In order to help improve the Site and the Service, the Site may use cookies and similar technologies such as to improve user experience, for performance and analytics, and to improve our content and the Service. A “cookie” is a small text file that a web server stores in browser software. The purpose of cookies is to remember the browser over time and distinguish one browser instance (or user) from all others. Some cookies and other technologies may serve to track Personal Data previously entered by a web user on the Site. Cookies can remember login information, preferences, and similar information. We may use cookies to collect certain information about you and your use of our Service, such as IP addresses, domain names, and the type of device and operating system being used. We may also use cookies to identify your device when you revisit our Service to, for example, recall your authentication information or to track statistical information related to navigation throughout the Site.

Cookies, as well as other tracking technologies, such as HTML5 local storage, and Local Shared Objects (such as “Flash” cookies), and similar mechanisms, may record information such as a unique identifier, information you enter in a form, IP address, and other categories of data. We may also use web beacons or “pixels,” and in certain circumstances may collect, or our vendor may collect, IP address, screen resolution and browser software and operating system types, clickstream patterns, dates and times that our site is accessed, and other categories of data. Most browsers allow you to control cookies, including whether or not to accept them, and how to remove them. You may adjust your browser to refuse to accept cookies, remove cookies, or notify you when a cookie is set by editing your web browser preferences or options. (Each browser is different, so you should refer to the settings menu on your browser to change your cookie preferences.) Please note that if you choose to erase or block your cookies, you may not be able to use some features of the Service, or certain features may not function properly.

4. HOW WE SHARE THE INFORMATION WE COLLECT

We may process, use and disclose Personal Data for a variety of different purposes as set out in further detail in this Privacy Policy, including to provide the Service. In some cases, we may ask for your consent so that we may process, use and disclose your Personal Data. However, in certain circumstances, applicable data protection laws allow us to process, use and disclose your Personal Data without needing to obtain your consent. Subject to applicable law, the purposes for which we disclose Personal Data, and the legal basis for such processing, are set forth below. To the extent applicable law would prohibit sharing of certain categories of Personal Data in the manner described below, such as individually identifiable health information, or require your additional consent, we will comply with such laws.  Once we share Personal Data, it is no longer subject to this Privacy Policy except as otherwise expressly indicated below.

4.1 Categories of Third Parties with Whom We Share Personal Data

4.2 Categories of Personal Data We Share

5. AMENDMENTS / WITHDRAWING YOUR CONSENT

You may update or correct certain information in the Site, such as update your demographics in your account.  If you need to update or amend any health information that you provided to or that was provided by a Practitioner, you should contact the Practitioner directly to request any such updates or amendments.  

In most cases, we need to process certain of your Personal Data in order to fulfill our contractual obligations to you and for our legitimate interests. In some cases, you may have a right to object to the processing of your Personal Data. Please note that, subject to applicable law, we may continue to process your Personal Data even where you object under certain circumstances. Where consent is the basis of processing, you may at any time stop using the Service and withdraw the consent you provided for the processing of your Personal Data for the purposes set forth in this Privacy Policy by contacting us at [email protected], provided that we are not required by applicable law or professional standards to retain such information.

If you would like to stop receiving our maternal guidance app text messages or other notifications and updates, you may do so by following the unsubscribe instructions that appear in these communications, or you may contact us at [email protected] to opt out. Please be advised that you may not be able to opt-out of receiving certain service or transactional messages from us, including legal notices. Please note that if you do not provide consent, if you withdraw your consent or object to processing, or if you choose not to provide certain Personal Data, we may be unable to provide some or all of the Services to you.

6. DO-NOT-TRACK

Do-Not-Track is a public-private initiative that has developed a “flag” or signal that an Internet user may activate in the user’s browser software to notify websites that the user does not wish to be “tracked” by third-parties as defined by the initiative. Please note that the Site does not alter its behavior or use practices when we receive a “Do Not Track” signal from browser software.

7. SOCIAL NETWORK WIDGETS

Our Site may include social network sharing widgets that may provide information to their associated social networks or third-parties about your interactions with our web pages that you visit, even if you do not click on or otherwise interact with the plug-in or widget. Information is transmitted from your browser and may include an identifier assigned by the social network or third party, information about your browser type, operating system, device type, IP address, and the URL of the web page where widget appears. If you use social network tools or visit social networking sites, we encourage you to read their privacy disclosures to learn what information they collect, use, and share.

8. USE BY MINORS

Our Service is intended for use by individuals 18 years of age or older. We do not knowingly collect information from individuals under the age of 13 years without parental consent. However, if you are a parent, legal guardian, or personal representative of a minor child, you may, in compliance with the Terms of Use, use our Service on behalf of such minor child. Any information you provide us on behalf of your minor child will be treated in accordance with this Privacy Policy. If we learn that we have received any information from an individual under the age of 13 without parental consent, we will take steps to remove the data as permitted by law. If you believe an individual under 13 years of age has provided us with Personal Data without parental consent, please contact us at [email protected].

9. LINKS TO OTHER SITES

Our Site may contain links or otherwise provide access to another website, mobile application, or Internet location (collectively “Third-Party Sites”). For example, when you choose to visit or contact a medical professional or other third party through its website in response to your request for a recommendation, you may be providing information (including Personal Data) directly to Third-Party Sites outside of EmmaWell. Please note that we have no control over and are not responsible for Third-Party Sites, their content, or any goods or services available through the Third-Party Sites. Our Privacy Policy does not apply to Third-Party Sites. We encourage you to review the Notice of Privacy Practices of each Practitioner who provides you with services and the privacy policies of any website or application with which you interact.

10. SECURITY OF INFORMATION

We implement technical and organizational security measures designed to safeguard Personal Data. Please note, however, we cannot fully eliminate security risks associated with the storage and transmission of Personal Data. You also must keep your password secure and your account confidential. If you have reason to believe that the security of your account has been compromised, please notify us immediately in accordance with the “Contacting Us” section below.

11. DATA RETENTION

We will retain your Personal Data for as long as is necessary to fulfill the purposes for which we obtained the Personal Data, including to provide the Service, or for such longer period as may be required or permitted by applicable law. We will also retain your Personal Data as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

12. TRANSFER OF DATA TO THE U.S.

Please note that if you are visiting the Site from outside of the United States, your information may be transferred to, stored, and/or processed in the United States. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country. If you are located outside of the United States, the transfer of Personal Data may be necessary to provide you with the requested information and Service and/or to perform any requested transaction. By using any portion of the Site, you acknowledge and consent to the transfer of your information to our facilities in the United States.

13. UPDATES TO THIS POLICY

We may update this Privacy Policy from time to time. The most recent version of the Privacy Policy is reflected by the version date located at the top of this Privacy Policy. We encourage you to review this Privacy Policy often to stay informed of how we may process your information.

14. CONTACTING US

If you have any questions about this Privacy Policy, please contact us by email at [email protected] or by postal mail at:

EmmaWell

P.O. Box 807
Ardmore, PA 19003